Semalt Presents Top 10 Mistakes Of Web Management

What is Web Management?
10 Common Web Management Mistakes Explained by Semalt
How to Avoid Mistakes of Web Management?
Why Semalt for Website Maintenance?
Final Words

There are a little less than 400 million active websites in this web world. However, all of them do not fulfill the objectives of visitors, website owners, or both.

And why does it happen?

Some webmasters say that a website's improper design is the cause, some believe incorrect coding is the reason, and some give other reasons. If you combine all of them, you can infer that it happens because of the mistakes of web management.

Today, you are going to learn about common web management mistakes, but before that, let's understand web management.

What is Web Management?

Web Management is the set of activities required for maintaining different processes, such as designing, coding, posting new images, updating the content, etc., of a website on the World Wide Web.

Some website owners are skilled enough to develop and manage their website individually, whereas others hire professionals for this work.

It is because the technical expertise provided by professionals brings perfection to every element of a website. Web Management done perfectly strengthens the bond between the service provider and a client.

10 Common Web Management Mistakes Explained by Semalt

Experts from Semalt say that being aware of the web management mistakes means you can check whether your site is a victim of these mistakes or not. So, here are the most common web management faults outlined by Semalt.

1. Involving Multiple Agencies

A large number of website owners involve multiple agencies to work on their website. It is not at all an appreciative practice because such involvement might lead to bad user experience and a lot of clutter on your website.

Involving multiple designers or webmasters or web management companies means bringing inconsistency to your website's design and content. They'll make different pages of the same website look different. This kind of setup or website design annoys users.

If a website's interface elements appear and function consistently, users feel confident and comfortable using a site. They can seamlessly explore the website without feeling the need to be familiar with the design and features of each page.

2. Designing for Own Management

Another common mistake by webmasters is that they design websites to make top-level executives happy. The homepage contains photographs of top management, mission & vision statements, corporate history, and other such things.

All these things look good on the About Us page because it is the right place to introduce your company, management, staff, philosophies, mission, etc.

You must note that your website's purpose is to serve your audience and not just to make your higher executives happy. The target audience and customers come first when it is about fulfilling your business's objectives.

3. Missing the Purpose

Many business owners go for a website just because someone suggests them to do so. They don't know how to manage and what to achieve through a website. Just because others are doing something should not be the reason behind developing and controlling a website.

Businesses should understand that making a website to be used only as a business card is not the best way to utilize the web. Companies can benefit from an online presence in many ways.

While managing the website of your business, think about delivering value to your visitors. Make sure they get benefits from visiting your site. If this thing happens, their funds will automatically follow.

4. Ignoring the Maintenance Budget

Sometimes, website owners build their website (or get their website built) and forget that it needs to be maintained every year. A website's design, content, and elements should be checked/ updated from time to time.

Maintenance of a website requires money. Being the business owner, make sure a certain amount of money is kept aside as the maintenance budget of your website. It varies as per the requirements but is usually around 50% - 100% of the initial cost incurred while building your site.

Different elements, like templates and style guides, need to evolve with time. If you don't change them, your website may fall apart. To remain ahead of your competitors, make sure you go for the best and affordable website maintenance services.

5. Not Making Your Site Mobile-friendly

Being aware of the online presence and making a website is not everything website owners should do. It is necessary to reach the target audience effectively. And for that, you must ensure that your site is mobile-friendly.

The use of smartphones and mobile devices is increasing with every passing day. Studies reveal that people, on average, spend more than three hours on their smartphones. Such figures suggest that every business should make its website mobile-friendly.

A mobile-friendly website amplifies your visibility, puts you ahead of your competitors, and enhances the browsing experience of your visitors. If your site is not mobile-friendly, make sure it is one of the first web management tasks.

6. Ignoring the Plugins Update

Plugins are an integral part of a website, especially for WordPress-managed sites. If there are plugins on a website, it becomes essential to update them regularly.

Website owners must understand that WordPress plugins are web apps/ software, and must be updated regularly to enhance security, fix bugs, and add the latest features to a website.

Before hiring the web management services, do not forget to check the web management plans. If the service provider offers to update the plugins regularly, go for it.

7. Not Understanding the Strategic Importance of Web

One of the biggest mistakes businesses do is not understand the strategic importance of the web world. A website for them is nothing more than an online brochure.

Well, this kind of thinking needs to be changed because the web plays a crucial role in the growth and prosperity of business - today and tomorrow. It is vital to understand that online presence opens new opportunities for businesses, such as allowing a company to sell its products or services beyond boundaries.

Make sure that the maintenance process of your website focuses on using the latest technology, strategies, and networking ideas. Doing so will let your website produce fruitful results in the short as well as long-term.

8. Not Backing-up Website's Database and Files

For most people, the safety of a website means using a strong password or selecting one of the best hosting companies. They are essential, but backing up the database and files of a website is equally important.

A backup provides many benefits such as guarding against human errors, preventing data loss, resolving malware infections, protecting against hackers, reversing issues encountered during updates, and much more.

Every website owner should regularly backup the files and database of their website. Doing so will ensure safety and prevent annoying situations evolving while troubleshooting r recovering lost data.

9. Improper or No Link Building

What's the use if only people closely associated with a business/ company know that a website represents their business. The internet allows a business to make an impact all over the world.

It is very much possible with proper link building. With the availability of relevant websites and social media platforms, businesses can get high-quality links. This practice popularizes a business and directs potential customers to webpages where they should take action.

Whether the aim is to attract more number of potential customers/ clients or increase the number of visitors to a blog or webpage, proper link building is essential.

10. Internet, not Intranet

Another common web management mistake is not understanding the difference between intranet and internet. Some businesses use their websites to make inhouse announcements, which is wrong.

Internal/ in-house announcements are for the employees and management of a company, and they should circulate through the intranet.

A website over the internet is for the target audience. Its design, elements, and content should satisfy the needs of people visiting it. Visitors/ Customers/ Prospects should be at the center while maintaining a site.

How to Avoid Mistakes of Web Management?

The best way to avoid web management mistakes is to take the help of a reliable and established website maintenance service provider.

When individuals take control of web maintenance tasks, most of them fail to maintain the website's reputation. That's why experts suggest opting for website maintenance services from industry leaders, like Semalt.

Professional web maintenance service providers make sure that your site always performs according to your objectives. They make impressive contributions to a business.

Why Semalt for Website Maintenance?

Semalt is a digital marketing agency offering almost every service required for making a business successful in the online world. Many reasons suggest that Semalt is the best choice for web management tasks. Some of them are:

Semalt takes care of all the essential maintenance needs of a website.
It offers web management tasks for all kinds of websites, whether custom or managed through WordPress or any other CMS.
Considering the needs and budget of clients, Semalt offers custom web maintenance plans.
All the website maintenance tasks at Semalt are performed under the supervision of industry experts.
Web maintenance services by Semalt are backed by results. This company has helped its clients generate more than 2,500,000 qualified leads just by taking care of their website.

Final Words